The Significance of Insignificance

To explain the title:  I've always liked opposites and the way things work for and/or against each other.  I was thinking about blogs recently and how there are millions upon millions of people out there on the World Wide Web typing away everything from nonsensical gibberish to intensive political analysis.  Most of the blogs out there are not and will never be read by another human being, (hence the insignificance) but the simple fact that there are millions upon millions of people needing to express their mind is, in fact, significant.  It represents a trend that is being followed by so many out there.  Why write something that no one will read? Because at the same time everyone might read it!

I was reading a New York Times article about a song that Black Eyed Peas singer will.i.am produced in support of Barak Obama; the star-studded music video was released on YouTube and was an instant success.  Here's what the Time's editorial observer Andrew Rosenthal said:

"This song is a prime example of how user-generated content sites are undeniably affecting voter engagement this election cycle.  Purchasing four and a half minutes of national airtime would have been near impossible, but the Internet can reach that highly sought youth audience gratis." 

And boy is he ever correct!  Added just three days ago, the video already has over 1.3 million views on the initial post alone.  What more could a presidential candidate ask for than free, unrequested advertising by 30 recognizable Hollywood faces.

Check out the video here