As my handful of readers should already know (as per the title/caption) eStablishment is meant to be a forum used to discuss the new and developing world of eVerything. I was thinking about it, and although the "e-world" is eVer so present, so is the "iWorld."

Yes, we all know of iPod, iPhone, and iTunes, just to name a few, but there is actually an entire iWorld, not directly related to Apple. There is iRace, a company that created virtual horse racing where subscribers worldwide can place bets, we have iLight, a company dedicated to perfecting accented LED lighting technology, and the list continues...

*Note: I actually just searched the lowercase letter "i" in front of random words. Most were plug-ins and add-ons for Apple products, but I suppose the "i____" format isn't patented.

There actually is an iWorld that exists, but unfortunately the site gives little insight on what their product is. Actually, all they say is that it will be a high speed, highly functional search engine.

See for yourself...iWorld.

But beyond all of the accented lighting/virtual horse-betting nonsense, the most important thing to realize is that a trend is quite obviously being set. People have been picking up on it more and more rapidly and soon enough our entire lives will be prefaced with "i."

So be sure, if you choose to follow the trend, you do it with true intentions (I had a friend who attempted to start up the website "iPorn"--self-explanatory). And no, money and fame are not true intentions.